This study particularly examines the intrinsic motive, self-concept, as the antecedent element of consumer attitudes, purchase intention, and brand loyalty. Marketing Research Project Change ), CONSUMER BEHAVIOR – Psychological Factors. Change ), You are commenting using your Twitter account. According to Nike … See our Privacy Policy and User Agreement for details. Nike reported their sales revenues as USD 20.8 billion in 2012. 2087 views, 0 comments, Last Update: Sep 3, 2014. Consumer Buying Behaviour and Satisfaction Level on Branded Shoes Introduction Consumer buying behaviour is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service. Bachelors of Business Studies Nike’s social currency score was the highest among the 90 brands assessed in the report, and 20% higher than the brand average. In Turkey, in 2000, the shoes … Enrolment No: - 2080 Beliefs of becoming a motivated healthy person are accomplished. What attitudes do consumers have towards Nike that leads to the purchase of their products? (Marketing Mix of Nike 2017) Product The prime groupings of the products proposed by Nike contain footwear, apparels, sports tools and others (Marketing Mix, 2017). In order to sustain their dominance in the industry and retain their competitive advantages, Nike actively responds to the market trends and changes in consumer preference by adjusting their marketing strategies, the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through various marketing strategies. ( Log Out /  By creating a two-way conversation with consumers, Nike gains actionable insight into their needs and as the results show, they don’t just listen, they react. Types of Decision Process 7. The findings show that Instagram has made significant change in consumers' buying decision towards choosing particular products. Classic. Consumer Behaviour A Study In Relation To Cola Drinks Thesis – 130 P. Consumer Behaviour In Mens Apparel Market An Analytical Study Of The Buying Behavior In The Men’s Apparel Segment Thesis (MBA Marketing) Consumer Behaviour Of Rural Consumers In Regard To Toiletries 79p. You can change your ad preferences anytime. “It used to be just focus groups … Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! The motive behind this research is to explore the consumer behavioror their buying behavior while purchasing sports shoes. In addition to AI-based individualized features on the Nike app, the Nike Fit app is dominating customer service in the footwear industry, snapping a picture of customer’s feet using their phone to get perfect shoe size for every style of Nike shoes. Brand Managment: Nike; Building A Global Brand Case Analysis Ahmed Coucha, MBA, MSc. Price The variable products pricing are from 75 to 150$ relying on the article bought. In industries like fashion or food personal opinions are especially powerful. This is a research report on Consumer Behaviour Towards Soap Market uploaded by Preety Shah in category: All Documents » Marketing » Consumer Behaviour section of our research repository. Demographic: primary they target buyers aged between 18-45 years old. It’s safe to say Nike’s at the top of its game right now. As you know, Nike is not a company that produces only shoes, but their net sales’ 54% is from Nike Footwear, sells approximately 120 million pair of shoes annually. As you know, Nike is not a company that produces only shoes, but their net sales’ 54% is from Nike Footwear, sells approximately 120 million pair of shoes annually. To recommend strategies to Nike to increase sales. The motive behind this research is to explore the consumer behavioror their buying behavior while purchasing sports shoes. Change ), You are commenting using your Google account. 4- Beliefs and Attitudes. The second marketing challenge faced by Nike is that initially the celebrity endorsement worked wonders for Nike, but since the 1990s, star selection has been less than perfect. This study examines Nike. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The research will identify consumer’s views and opinions on Tiger Woods and whether his behaviour … Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Market Research & Survey data on Nike Shoes and College Students. KUNAL MADAANMs. Nike sells more than a pair of shoes or equipment, it sells a story, a lifestyle and defiantly an inspiration! Change ), You are commenting using your Facebook account. If you continue browsing the site, you agree to the use of cookies on this website. Another marketing challenge faced by Nike is that with the change in generation, the company was not able to carry forward its image of best sports shoes brand. Their preferences, likes and dislikes which lead to the further modernization of the … Mobile is becoming an increasingly large player in the shopping process, he adds. Aim of the Research Work The aim of the theory is to find out the factors that are controlling the adolescence while purchasing sports shoes. ... Consumer Behaviour on purchase of NIKE shoes with comparative analysis Hitaishi Gupta. Loudon and Della Bitta (1993) note that attitude is how for or against, positively or negatively, favorably or unfavorably a person regards a particular object. And hence developing a marketing strategy Out / Change ), you commenting! 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