Course: Digital Marketing Master Course, Get on a Call with Senior Counselor for a suitable course and Register for a FREE Orientation session on Digital Marketing, This Festive Season, - Your Next AMAZON purchase is on Us - FLAT 30% OFF on Digital Marketing Course - Digital Marketing Orientation Class is Complimentary. 36. When visitors to a website leave the site immediately without clicking or making any interaction then the percentage is Bounce Rate, A navigation link at the top of a webpage that tells the visitor about the page they are on a website e.g. Stands for Electronic Commerce that defines those businesses, which are conducted online such as an online retailer who sells products and services direct to the consumer. Words to attract customers differs from place to place. Whenever you’re having a conversation about marketing, it’s common to hear people talk about a company’s “brand.” Your company’s name, how recognizable the name is and how people view it are all part of your brand. A Meta tag that gives information about the specific keywords significant for a page is Meta Keyword, An acronym that should be used in local citations. 3G – 3G or third generation is the name for the enhanced data communication services that allow video calling and rich media on mobile phones. Using keywords at these places doesn’t mean you use them excessively. It is very useful for websites that have versions in multiple languages, An HTML code that is used for creating a link from one webpage to another web page. Short tail keywords don’t give a clear idea of the intention of the user as they are brief and usually contain a general, non- specific term. So, let’s start the discussion on what is Digital Marketing. Success. A very useful and helpful informative blog on keywords in Digital Marketing. These keywords enjoy higher search intent, HTML snippets that are added to a webpage’s code, which a Search engine will use for deciding what information from a webpage, should be displayed in their search results, A Meta Tag that gives the information of a Page in 160 Characters. Pioneering. Google bought it in 2006 and now, it is part of ad network of Google, YouTube Advertising-Source-DigitalMarketer, YouTube offers 6 different types of advertising- Display ads, Overlay ads, Skippable video, non-Skippable video ads, Sponsored Cards and Bumper ads. Online Marketing Keywords Search Popular Keywords in Your Industry. External links deal with web pages on other sites while internal links deal with pages on the same site, A social networking platform that connects professionals, businesses and influencers in different industries. So, proper keyword research should be done before finalizing the keywords and the “target keywords” must match the content and the goal of the website. Digital marketing is also referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. 30. Easy * 22. For example, a lot of Applelovers automatically think things like “quality” and “cutting edge” when they hear the brand men… Get relevant websites about your query (Search Engine Results)3. Best-seller. Save my name, email, and website in this browser for the next time I comment. 20. The goal of businesses is to get discovered on the internet. Published on October 05, … A section on a website that has some fields and visitors need to fill those fields to contact the website owner is Contact Form, An online media that can be read, interacted, watched and shared. Google is the most common search engine. An XML file or page on a website that is used for listing all of the pages and posts so that Search Engines can see them is known as Sitemap. Having to look up every other word in a blog post was enough to make me feel overwhelmed; sometimes it made me lose confidence in my ability to learn this role. Light. 25. As you scroll down, you can also see various websites. Use keywords wisely and in the right place. Suppose, he wishes to buy an electric vehicle, then one of the possible searches which he might make is by using the phrase “buy electric vehicle”. It includes paid ads on Facebook, A personal Facebook account created by a user by signing up on Facebook is Facebook Profile. It causes ranking issues for all the websites that have same content. Any normal FB profile of your friend, acquaintance or brand is Facebook Profile, A public webpage on Facebook, which is used to represent a brand, business or company and gives users an access to Facebook Ads Manager, A tool that is used for creating, channelizing and managing Facebook ads in the most automated and efficient manner is Facebook Ads Manager, Company behind the initiation, channelization and management of search engine giant Google.com that controls around 80% of the search market, A Social Media platform of Google. Newsletters, Events, Marketing Offers and Announcements are different types of Email Marketing, An information in the form of summary that Google pulls from a website and places directly into search results for showing quick answers to common and simple queries that searchers type in Search Bars. Search Network of Google can be a group of Google & non-Google websites that collaborate with Google for displaying different kinds of text ads, A program that goes through an index of information and provides results to the user based on user’s search. We couldn’t find a useful, thorough and practical guide to all the digital marketing terminology we use on a daily basis that our clients might find useful – so we created one. Take your pick from a variety of tools to boost revenues, reach prospects, and make new customers. Here’s a quick guide to deciphering some commonly used terms. YouTube Ads can also be created and run via Google Adwords platform, Search Engine owned by Yahoo and owned by Bing. This is good to start but not enough. The first keyword “jacket” is a short tail keyword while the other two are long-tail keywords. 26. The portion of URL that comes after .com is called as Slug and it also play very significant role in optimizing search ranking of page. – FLAT 30% OFF on Digital Marketing Course For example, if one enters “jacket”, it doesn’t specify whether he wants to buy a jacket, sell a jacket or simply know what a jacket is. Picking the right digital marketing words to attract customers is vital. 3. All kinds of Facebook Ads are run with the help of Facebook Ad Manager Account, A network of different digital channels and properties where Ads can be published, such as Search Ad Network and Display Ad Network of Google, A Google-owned program that places ads on Google Search Engines. From time to time, we all need a bit of inspiration to give shape to ideas, strategies, plans, paths. The meta tags in HTML are used to describe the content of the page. From Android to iPhone, you can run these applications on all kinds of smart devices, Helps you run ads on the Facebook Ad Network. Straight-forward. Digital Marketing can be an intimidating field to handle if you are a newbie. Your digital marketing strategy could make or break your business, and working with the experts can give you the edge over your competitors. Marketing Words and Phrases that Reduce Risk Minimizing a customer’s perception of risk will make them that much more comfortable pulling the trigger and doing business with you. A language such as HTML, CSS, JS, and PHP that is used for building a website. Also, if a website is stuffed with just good keywords, without any good quality content than too the website is treated as a bad website. For example, if you are selling square pizzas in Mumbai, you would love to be discovered when someone searches for “Square Pizza in Mumbai” or “Best Square Pizza in Mumbai” and so on. A good combination of content, proper keywords and good website architecture can boost the SEO of a website. However, this jargon is the only way to understand the best strategies, tactics, and optimizations available to your business. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. People use search engines to find about products and services. As an organisation that operates under a certain set of laws, how do you engage your audience while still maintaining distance from personal opinions? Commonly it is used for Google algorithm updates, as Google makes different adjustments to its algorithms, Using computer programs to automate repetitive Digital Marketing Tasks via some of the Digital Marketing tools is called Automation, A Google AdWords metric that let advertisers understand where their ads are showing in Google’s SERPs on an average basis, Comes into play when one website hyperlinks to any other website via an HTML href code. It becomes a little overwhelming. Tech nology & Innovation. Talk to you Training Counselor & Claim your Benefits!! 3. Digital marketing is full of technological jargon which can be daunting if you’re new to marketing on the Internet. The […] The act of Google copying a web page into its system is Indexing, An IP (Internet Protocol) address that uniquely identifies a device that use internet for communicating over a network. These are the most popular suggestions for Online Marketing Keywords generated by WordStream's Free Keyword Tool.To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below. The HTTP 404, 404 Not Found and 404 (pronounced “four oh four”) error message is a Hypertext Transfer Protocol (HTTP) standard response code, in computer network communications, to indicate that the client was able to communicate with a given server, but the server could not find what was requested. H1-Page Title, H2- Secondary Title, H3-Sub-header Title, H4-another Sub Header, H5-Sub-header, H6- Sub-Header, Showcases how users interact with your site graphically. Experience it Before you Ignore It! What do you understand by this? If a website ‘A’ gets incoming backlinks from websites B and C then those backlinks are votes of trust for website A and act as an SEO ranking factor, A Digital Image Ad that is placed on various websites and networks. Take a FREE Class Why should I LEARN Online? And, Google hates when your website misleads. This helps the search engine in displaying more accurate results rather than what it does in case of short-tail keywords. The next step is to find out how feasible it is to rank for the keywords listed by you. You want customers to think and feel something specific when they hear your company’s name. 37. Is the person willing to buy an electric vehicle? It is similar to CPC which I discussed above, The ranking in search results that a site gets for a particular query is called as Position. You need to fix the issues because of which penalty is issued, only then Penalty will be lifted, The rating of Google AdWords Ad that tells about the relevance and quality of Ads in Pay per Click Advertising campaigns is called as Quality Score, The phrase, term or word that a searcher types in search bars of search engines like Google, Bing, and Yahoo is called Query. –Share them in the comments. There might be other competitors who are already ranking for some keywords. You learned about what are keywords, their importance, research and usage & the difference between short-tail and long-tail keywords. Try to use phrases that provide reassurance that they aren’t at risk of losing money or being tied into some sort of scheme resulting in a 12-year membership to your jelly of the month club. If you’re new to the world of digital marketing, or even if you’ve been entrenched in the digital woods for a while, our industry’s lingo can be confusing. Because a website or blog without quality keywords will find it very difficult to rank despite of having good topic. Required fields are marked *. Safe. Profound. 34. money-back. What are Keywords in Digital Marketing? This was about using the importance of keywords and using them, but how to find them? What are the terms that you think I missed in this Digital Marketing Glossary? Achieve fluency and you’ll be 9 steps closer to digital marketing success. 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